Boutique Marketing Strategies
Crafting a boutique marketing strategy for vacation rentals in Whistler involves a thoughtful and personalized approach that sets our properties apart in a very competitive market. Here are a few of the strategies we employ that accentuates the unique charm of our rental properties:
Distinct Branding Online: Guests recognize our True North Property Management logo online, directing traffic towards direct booking and ultimately leading to converted bookings when they view the photos of our listings
Professional Photography and Virtual Tours: We always invest in high-quality professional photography and in most cases cover the initial cost of photography. Visuals play a crucial role in attracting guests, and showcasing your property in the best light will enhance its appeal.
Engaging Website: Our visually appealing website funnels guests towards our direct bookings page. We also have our blog to help guest plan the actives of their trip and explore the uniqueness of the Whistler experience.
Social Media Presence: We continue to leverage social media platforms to create a strong online presence. By sharing captivating content, including photos, videos, and local insights we can engage our audience and respond to inquiries promptly.
Collaborate with Local Businesses: We are continuously working on building partnerships with local businesses to enhance the overall experience for your guests. Our guest concierge guide helps our guests get a head start on their ultimate vacation.
Highlight Unique Features: We Identify and prominently showcase the unique features of our vacation rental’s. Whether it's breathtaking mountain views, proximity to popular attractions, or special amenities. We will often try to instal unique design features to help differentiate against our competitors.
Optimize for Search Engines: We implement search engine optimization (SEO) strategies to ensure our vacation rental appears in relevant online searches. This includes using local keywords, creating valuable content, and optimizing your website for search engines. Traffic to our website generates more direct bookings, adding to our bottom line.
Guest Reviews and Testimonials: Let the reviews speak for themselves!
These elements (and a few more trade secrets) make up our boutique marketing strategy for True North. We can position our vacation rental’s in Whistler as a unique and desirable accommodation option, attracting guests seeking a one-of-a-kind experience.